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Case study — 03Magento 1 · E-commerce · Custom theme

Willow & Hall

A British furniture brand brought online — a custom Magento 1 store built around made-to-order sofas and beds.

Role
Design & build
Platform
Magento 1
Client
United Kingdom
Year
2018
Willow & Hall — website homepage
“A handcrafted British furniture brand brought online with a lifestyle-oriented, responsive store.”
Project summary — at a glance
DesignLifestyle-focused, elegant, customer-centric
WorkMagento 1 e-commerce development
CompanySure Safety India Pvt. Ltd.
ResultSeamless shopping flow, high-quality visuals
About the project

Client location — United Kingdom

What the build set out to do.

Willow & Hall is a UK brand specialising in British-made sofas, sofa beds, armchairs and beds, made to order with quality craftsmanship and customisable finishes. The company blends traditional British craftsmanship with modern aesthetics, offering a large selection of fabrics and customisation options.

The project brought the brand's handcrafted furniture and heritage craftsmanship online through a custom Magento 1 store. I created a smooth journey from homepage to product pages, so the catalogue, customisation options and brand story were all easy to browse and visually appealing.

The Magento admin panel was configured for easy product and content management, giving the client full control without technical help. The site is fully responsive, delivering a consistent experience across desktop, tablet and mobile.

Visit the live site ↗
Developer role — 04 phases

How the project ran, start to handover.

01

Store architecture & setup

  • Built the Magento 1 store from the ground up.
  • Structured the catalogue, product attributes and tax rules.
  • Ensured scalable architecture for future growth.
02

Custom theme & UI development

  • Designed a clean, lifestyle-driven shopping experience.
  • Created custom Magento templates and layout files.
  • Ensured a premium look matching the brand personality.
03

E-commerce functionality

  • Configured product types, variations and filters.
  • Integrated checkout, shipping and payment workflows.
  • Implemented SEO-friendly pages and meta structure.
04

Quality assurance & optimisation

  • Tested browsing, cart, checkout and responsiveness.
  • Improved performance and load handling.
  • Ensured stable UX across devices and browsers.
Tech used

Built on a familiar, dependable stack.

Magento 1MySQLPHPHTMLCSSCustom theme developmentResponsive design
Result — what shipped

A furniture store as considered as the furniture.

01CMSFull product management control
02DesignResponsive and elegant experience
03ConversionImproved purchase flow
04PerformanceOptimised Magento environment
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