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Case study — 05WordPress · WPBakery · SEO · Photoshoot

Meera Jewels

A website as timeless as the jewellery it showcases, for a trusted jewellery shop in Rajkot.

Role
Design, SEO & shoot
Platform
WordPress
Client
Rajkot, India
Year
2023
Meera Jewels — website homepage
“Where Rajkot's jewellery craft meets a modern digital showroom.”
Project summary — at a glance
ArchitectureTheme-based, collection-first layout
WorkWebsite design, SEO & photoshoot
CompanyMeera Jewellers — Rajkot
ResultElegant and trustworthy online store
About the project

Client location — Rajkot, India

What the build set out to do.

Meera Jewellers is a Rajkot-based jewellery shop known for craftsmanship, trust and designs made for life's biggest moments. They needed a website that felt as elegant as their showroom: rich visuals, easy browsing and a strong presence when local buyers search for jewellery online.

I designed the site from scratch, built it on WordPress with WPBakery, optimised it for search and helped direct the photoshoot, so every piece looks as stunning online as it does in hand.

Developer role — 05 phases

How the project ran, start to handover.

01

The challenge

Jewellery is bought with the eyes and the heart, and a plain website can't do it justice. The challenge was to:

  • Showcase collections with the richness they deserve.
  • Build trust with first-time buyers online.
  • Help local customers find Meera Jewellers on search.
02

My role

I handled the project end to end: designing every page from scratch, building it on a WordPress theme with WPBakery, optimising it for search and supporting the product photoshoot.

03

Research & keywords

I studied leading jewellery brands and how Rajkot buyers search online. Three insights shaped the build:

  • Buyers want detail: close-ups and styled shots sell pieces.
  • Collections had to be easy to browse at a glance.
  • Local searches like "jewellers in Rajkot" needed to lead here.
04

Photoshoot direction

Great jewellery needs great imagery, so I helped shape the shoot from idea to final frame:

  • Developed theme ideas and planned the set-up for each collection.
  • Coordinated with the model and makeup artist on shoot day.
  • Arranged outfits that complemented every piece of jewellery.
05

On-page SEO & launch

  • Optimised page titles, meta descriptions and image alt text for local search.
  • Compressed high-resolution photos for faster loading without losing sparkle.
  • Sitemap submitted and indexing set up before a smooth handover.
Tech used

Built on a familiar, dependable stack.

WordPressWooCommerceMySQLPHPWPBakeryHTMLCSSTheme customisationResponsive designOn-page SEOLocal SEOGoogle Search Console
Result — what shipped

A website that shines as bright as its jewellery.

01DesignCustom design built from scratch
02Layout100% responsive across all devices
03SEOSEO-optimised for local search
04CreativeStyled photoshoot, concept to camera
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